Art directing an archviz project (or how to make a moodboard)

In this part, DJ explains his workflow and concepts behind our exterior visualization teamwork project.
Taking a look across the whole process from the early ideation and research phase, mood board creation, through rough blockouts and test renders to the last post-production feedback rounds.
Emphasizing the importance of taking a step back and thinking about the fundamentals before you even start sketching. Analyzing the project's goals, making research, and finding good references is key to finding the right path and direction to all your next steps.